Meet the king of the Tweeters: Unknown tops power list for Twitter .

P Diddy posted this picture of himself with his wax model (Right) on his Twitter page. He has 2.3m followers.Pete Cashmore (middle) topped the most influential on Twitter poll but TV presenter and comedian Stephen Fry (left) is far more well-known

Twitter is probably best known for its celebrity users who discuss their lives down to the most trivial detail.

So it is quite a surprise that the most influential Briton on the social networking site is a virtual unknown.

Pete Cashmore, 24, is a Scottish internet entrepreneur and social media guru, who has 1.8million followers on the site.

He beat Stephen Fry into second place, even though the comedian is credited with sending Twitter's profile soaring with his updates and banter with celebrity friends. Fry even used it to send out messages when he was trapped in a lift earlier this year.

Cashmore is chief executive of Mashable, one of the biggest technology blogs.

He founded the firm in 2005 from his bedroom in his parents' home in Banchory, near Aberdeen, and now oversees a business with revenues of seven-figures with offices all over the world.

On Twitter he uses his 'tweets' - 140-character updates - to break the latest stories from his blog and discuss them. Recent messages have been on McDonald's adding free wi-fi to its stores, Google Earth installed in Audi cars and his top ten digital gifts for Christmas.

He has proved popular with the public because his tweets discuss technological changes in terms of everyday life issues, such as shopping, music and social networking.

The list of the most influential Britons on Twitter was compiled by mobile phone maker INQ.

It calculated an 'influence rating' for each 'tweeter' by measuring how many followers they had, the rate and number of tweets, how many times their posts were linked to by other users and how many times other users mentioned them.

Scottish tennis star Andy Murray, in 11th place, was the most influential sportsman.

Sarah Brown, the Prime Minister's wife, at number 14, was the most influential British political figure, followed by London mayor Boris Johnson at 18.

Mrs Brown has one million followers while the official Labour Party's account only has 8,200.

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